Electrification at scale: building compliant, high-performing public transport
Date: March 25th, 2026
Time: 10:00 AM ET | 9:00 AM CT | 7:00 AM PT | 3:00 PM GMT
Duration: 60 minutes
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Summary
Public transport operators today must navigate a complex landscape, balancing political priorities, operational constraints, workforce readiness, and passenger expectations, all while remaining financially sustainable. Decisions around fleets, infrastructure, charging, digital services, and long-term planning are increasingly interconnected, making change harder to deliver but more critical than ever.
In this webinar, industry leaders from Hitachi and Keolis will explore what is driving transformation in public transport today and what risks slowing progress if left unaddressed. The conversation will cover practical challenges such as skills and service readiness, legal and infrastructure considerations, fleet optimisation, and end-of-life planning, with a lens into the future and how operators can anticipate what’s coming next rather than reacting under pressure.
Attendees will leave with a stronger view of what good looks like in modern public transport, and how to move forward in a way that is both sustainable and operationally viable.
Speakers:
Thierry Lassus
Head of Mobility Segment
Hitachi Ltd.
Thierry Lassus is Head of the Mobility Segment at Hitachi, where he leads efforts to drive sustainable growth across rail, road, marine, and air transport in over 60 countries.
With more than 26 years of experience at ABB and now Hitachi, Thierry is recognized as a thought leader in the convergence of IT. and OT, energy storage innovation, and smart mobility. He played a key role in developing Hitachi’s GrideMotion Flash, a breakthrough flash-charging solution for electric buses.
Under his leadership, Hitachi delivers advanced solutions for vehicle OEMs, commercial and logistics operators, and public transport providers. Thierry also represents Hitachi in key global associations including UNIFE, UITP, VEI, and the Nomads Foundation.
A committed advocate for the sustainable economy, Thierry is passionate about helping customers transition to cleaner, greener mobility.
Bruno Lapeyrie
Director Centro of Excellence Energy - Bus
Keolis
Since 2019, Bruno has been heading the Center of Excellence of Keolis Group for Energy Transition-Bus. This team is dedicated to the technical-economic on field and practical aspects of the transition of bus fleets from diesel to alternative energies.
He has a 25 years executive track record in public transit industry : engineering and consultancy in rail and urban transport completed with an experience in business and corporate international development.
His first professional position was an engineer for construction and environmental impact assessment of large transportation infrastructures.
He has represented a Public Transport Authority (for rail and coaches) within the Regional Council of Occitanie in France, as Director of Infrastructures and Transport.
He is Keolis representative at UITP Bus Committee, Member of IFPEN Industrial-Mobility Committee and Legal Expert in construction-mobility-environment at the Court of Appeal and the Administrative Court of Appeal of Lyon (France).
Bruno’s basic education is a master degree of sciences- agronomics and environment, completed by an MBA.
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