The webinar explored the use of social media among transit agencies in the United States and Canada. Research findings were drawn from a literature review, a survey of transportation organizations, and six follow-up case studies. Topics included how transit agencies use social media to engage with customers and community, resource requirements, obstacles encountered, case studies and lessons learned.
Susan Bregman, principal with Oak Square Resources LLC
Tim Moore, website manager with Bay Area Rapid Transit
Morgan Lyons, director, media relations with Dallas Area Rapid Transit