CorpComm Expo (CCE) recently announced that Guy Thompson, Communications Advisory & Content Producer for ANZ (Australia and New Zealand Banking Group Ltd) will present a case study seminar at 1 p.m. on the first day of the Nov. 15-16, 2016 event at Chicago’s Navy Pier.
The presentation by Thompson, entitled “Smartphone Video 101 Training” will provide an overview of how this Australian Bank empowered its staff across the organization to shoot, edit and deliver video messages from executives (including its country CEO) using smartphones.
Attendees will also:
- Understand the basic principles of shooting video, capturing improved audio and ensuring video content is dynamic and engaging.
- Learn about different delivery platforms and how video can be integrated into corporate intranet and external corporate communications, with examples of resources that encourage participation.
- Understand how to coach executives to be more relaxed, natural and engaging on camera.
“I enjoy working with motivated teams to deliver engaging content for the most demanding global brands," Thompson said. "Delivering really great work requires collaborating with teams across Internal and External Communications, Social Media teams and an entire Group Communications network, which helps create business value.”
