Intersection announced that it has been awarded a 10-year contract to sell and display advertising on the L.A. Metro rail system by the Los Angeles County Metropolitan Transportation Authority. The new partnership calls for Intersection to bring its suite of digital and static media products to the L.A. Metro rail system, which will improve the rider experience and drive revenues for the transit authority through enhanced advertising capabilities.
Intersection and L.A. Metro will implement a wide range of systemwide upgrades, including replacing static signage with state-of-the-art digital panels capable of delivering real-time transit updates, local information, and other dynamic content, thanks to Intersection’s IxNConnect transit communications platform. The new technology upgrades will be aimed at helping L.A. Metro better communicate with its customers and help riders navigate the system. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising. In all, Intersection will deploy and manage hundreds of digital displays as well as large-format digital station dominations and traditional static products, including large-format full wrap trains and station dominations, across Metro’s 325 trains and 93 rail stations.
“As a global center of media, entertainment, and technology and the second largest media market in the U.S, Los Angeles offers incredible opportunities for brands to reach audiences on their daily journeys,” said Ari Buchalter, Intersection CEO. “We are thrilled to partner with L.A. Metro to make investments in technology that will enhance the transit experience and drive greater revenue for the agency.”
Los Angeles joins a rapidly expanding network of cities and transit agencies leveraging Intersection’s smart cities and media solutions. With the L.A. Metro partnership, Intersection’s media network extends to all of the top 6 U.S. DMAs — New York, Los Angeles, Chicago, Philadelphia, San Francisco and Dallas — in addition to other major markets such as Charlotte, Houston, Minneapolis, New Jersey, Pittsburgh, Seattle and London. Intersection’s network reaches more than 50 million people through more than 75,000 digital and static assets nationwide, including Link Wi-Fi kiosks, interactive IxNTouch displays, and IxNSight urban panels.
