Prevost has announced the promotion of two veteran employees to lead new coach sales for the company’s newly created eastern and western regions. The decision was made to divide responsibility for the North American market under the leadership of National Sales VP, Jack Forbes. Glen Gendron and Keith Hayward have been named directors of new coach sales, Eastern Region and Western Region, respectively.
“The creation of the two regional director positions strengthens the sales team and brings Prevost closer to the company’s customers,” Forbes said.
Gendron has worked for Prevost for more than 20 years and was most recently the director of pre-owned coach sales. He began his career in parts sales in 1996. Over the years, he has also worked as a regional parts sales manager and as a product expert in the Prevost manufacturing facility in Sainte-Claire, Quebec, Canada. In his new role, Gendron will provide valuable insight into the customer experience from order to delivery of a Prevost premium passenger coach.
“I’m really excited about supporting the regional sales managers,” Gendron said. “I know that we have a great product, as well as fantastic people who champion our product and our customers.”
Hayward comes to his new role after nine years as a regional sales manager with Prevost.
“The market for our coaches is different in the West than in the East, and in these roles we’ll be able to focus on the specific needs of our customers and sales managers in each region,” Hayward said.
Before joining Prevost, Hayward worked as a sales manager and sales trainer in the pharmaceutical industry. Describing himself as environmentally conscious, Hayward said he was attracted to the motor coach industry because of the key role it can play in addressing traffic and air quality concerns, particularly in the Western United States. “I do think motorcoaches are part of the solution to meet transit needs,” he said.
Gendron and Hayward assumed their new roles the first week of January, 2017.
