Digital Signage Expo (DSE) announced that its four-part Digital Signage “Content University” Seminar Program at DSE 2016 designed specifically for End Users, Content Providers will include an hour-long session titled, “How to Measure ROI and Optimize Your Content for Success.”
Anne White, co-founder and creative director for HypeHouse will lead an hour-long seminar featuring case study examples, tips and techniques that attendees can use to research, measure, tweak and optimize more efficient content. From increasing brand awareness, cultivating active viewers and enhancing the customer experience to boosting message awareness, interaction, participation, sales lift and more.
DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of interesting insights, including the following sampling of responses:
“Optimizing content is really the effort to return on the project’s overall goals. By clearly defining the content strategy and goals of the experience, your creative team can work efficiently to keep projects on budget.”
Jim Nista, CEO at Insteo
“Success is focused around driving transactions and incremental sales, ideally on higher margin offerings. As such, content can be optimized to reach these goals by being noticed, being relevant and driving action. Active engagement is a much higher metric of performance. The best optimized content to measure ROI is content that allows for user engagement, deeper interaction, selection and a call to action.”
Marcos Terenzio, Director of Digital Creative Experience at Shikatani Lacroix
To read more about why other DSE Advisory Board members feel this to be an important topic, see http://www.digitalsignageconnection.com/ask-board-optimizing-digital-signage-content
Registration for “How to Measure ROI and Optimize Your Content for Success” or any of the DSE 2016 educational conference seminars, which are sponsored by Broadsign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2016.com.
Mark your calendar now: DSE® 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone (770) 817-5905. Or, for more information, visit www.DSE2016.com
You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.
