Digital Signage Expo (DSE) announced March 3 that its 12-part Digital Signage Seminar Program at DSE 2015 designed specifically for end user professionals will include an hour-long interactive session titled “Technology Enabled Environments.”
Moderated by Mark Boidman, managing director Peter J. Solomon Company, this panel discussion will focus on how their respective customer-facing organizations have succeeded in increasing customer engagement. Panelists include:
- Kevin Hunter, chief operating officer, Gimbal
- Shauna Forsythe, president and CEO, Alliance Airport Advertising & Alliance Target Media
- Todd Swidler, global head of strategic content partnerships, Bloomberg Media Group
DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of insights.
DSE Advisory Board member Paul Fleuranges, senior director, corporate and internal communications, New York Metropolitan Transportation Authority, said, “A “technology-enabled environment” would be one where our customers had access to the information they need at the point of transit decision. Whether that’s electronic signage alerting them to service status in subway stations or on board our network of buses, electronic interactive kiosks like our On The Go Travel Stations, or the ability to reach us through our Help Point digital intercoms in stations. Getting there, however, will take investments in power upgrade, fiber and data networks. Ideally, we wouldn’t be categorizing this as an “environment,” rather it would just be the environment.”
