After five years of success in the United States, ABB is announcing its first Automation and Power World (APW) event in Mexico later this month. Industry leaders from around the world will come together to discuss innovation and energy reform in Mexico City for ABB’s Technology Solutions for the Future of Energy event on Aug. 21 and 22.
“Mexico’s first APW will be an opportunity for industry leaders to learn about new technology solutions that make business more productive, efficient and profitable,” said Pierre Comptdaer, CEO, ABB in Mexico. “Hosting an event of this caliber in Mexico solidifies the importance of the region to the overall productivity and success of ABB North America.”
ABB announced in 2013 that North American revenues more than doubled in the previous five years to $8.5 billion and the number of employees on the continent rose to more than 27,000 from 11,300. The expansion in North America is a critical component of the company’s 2015 growth strategy. Q2 growth and cash numbers were released on July 23, with positive growth momentum supported across all regions.
Comptdaer will be joined by Greg Scheu, CEO ABB Inc. and Region Manager North America, for a ribbon cutting ceremony marking the opening of the Technology and Solution Center.
“Mexico continues to be an important priority to the growth of ABB in North America,” said Scheu. “With a strong and successful focus on the development of renewables, energy reform initiatives, and efficient energy solutions, Mexico remains a preeminent region for power and automation solutions.”
In 2012, ABB won the prestigious MIREC (Mexican International Renewable Congress) Award in the Best Renewable Energy Projects category for its PV solar park in its San Luis Potosi campus.
Presentations and forums will discuss megatrends affecting the industry including challenges for water infrastructure, automotive industry trends and successes, mining industry challenges, solar and renewable trends, the future of oil and gas, and the efficiency, reliability and speed offered by robot solutions.
On the show floor, attendees will have an opportunity interact with ABB robots and explore the brand new automation arena with fast chargers and electric vehicles, including the Nissan Leaf and BMW i3.
The event will also feature an innovative approach to showcasing products, with models taking to the tradeshow “catwalk” to mix business with high fashion. ABB will promote its new SNK PI-Spring terminal blocks on dresses made by a Parisian fashion designer, and models will walk the floor twice daily to display the new products.