CHK America

TX: CHK Completes Customer Information and Wayfinding Signage for Austin’s New MetroRapid BRT Service

CHK America has announced the completion of the MetroRapid customer information and wayfinding design project for Capital Metro in Austin, Texas.

The result is a consumer-focused, integrated passenger guidance system of BRT route maps, local area maps identifying nearby points of interest, along with fare and riding information.

In January, Capital Metro launched its first MetroRapid service, which included the unveiling of dynamic message boards at each of MetroRapid’s 42 upgraded stations. The design of the printed information at the stations was led by CHK, who employed its proprietary wayfinding concepts to support MetroRapid’s digital, real-time information with easy-to-read, printed map and frequency service information. These wayfinding tools are also being used by Capital Metro to enhance their schedule books, brochures, at Park and Rides, and on the agency’s website.

“Capital Metro’s new MetroRapid service is the epitome of cutting edge service with its sleek new vehicles, upgraded stations and use of technology,” stated CHK America President and CEO, Rick Wood. “CHK America is pleased to be able to enhance this service with customer wayfinding tools that will assist in attracting new riders by making it easy for them to understand and use the new service.”

Critical to the development of the project was implementing CHK America’s well-researched, “Psychology of Wayfinding” philosophy which includes utilizing clear and concise customer information that reduces a rider’s cognitive load, making it easier to navigate Capital Metros’ new system.
Specifically, the designs utilize diagrammatic maps complete with color-coded routes and frequencies, key landmark symbols, standardized wayfinding icons and the company’s proprietary “8 Second Rule” to provide decision-making tools that will help first time and regular riders navigate the system with minimal confusion and stress.