Parsons announced that the American Advertising Federation-Houston (AAF-Houston) recently recognized the MetroRail Expansion Project’s community outreach program, which is managed by Parsons, with six 2014 ADDY awards.
The project is an essential element of the Metropolitan Transit Authority of Harris County’s (Metro) plans to meet Houston’s transportation needs.
The 2014 ADDY Awards represent the AAF-Houston’s 52nd year recognizing the true spirit of creative excellence. The MetroRail Expansion Project was honored with ADDY awards in four separate categories. In the public service campaign category, the Think Rail school safety program won three awards: a Citation of Excellence for the middle/high school safety campaign, a Silver Award for the general safety campaign, and a Gold Addy for the elementary school campaign. The Open Your Brain video, aimed at educating elementary-age students about rail safety, won a Silver Award in the public service – broadcast category. In addition, the Welcome to the New Downtown booklet won a Silver Award for brochures, and the Think Rail logo earned a Citation of Excellence for elements of advertising. Parsons’ marketing and communications subconsultant, Langrand and Company, a local small business enterprise, developed all six award-winning submissions.
“Parsons would like to congratulate Langrand and Company and Metro on these awards,” said Todd Wager, Parsons group president. “We’re proud to be able to work with such creative and successful organizations to produce a fantastic outreach program and to deliver the kind of projects that Houston deserves.”
The MetroRail Expansion Project’s community outreach program also received three AdWheel Awards from the American Public Transportation Association late last year. In addition to managing the project’s community outreach program, Parsons is also the managing partner of the design-build joint venture responsible for designing and building METRO’s expanded light rail system.