Palm Tran, working with the Susan G. Komen South Florida Affiliate and Lamar Advertising, unveiled the 2014 pink breast cancer awareness bus at Good Samaritan Medical Center in West Palm Beach on Jan. 7.
Speakers at the event to present the bus included Mayor Priscilla A. Taylor, Palm Beach County Board of County Commissioners and Executive Director Dayve Gabbard, South Florida Affiliate of Susan G. Komen for the Cure.
This pink bus will be used primarily on Route 1 which travels via US1 from the Palm Beach Gardens Mall to Camino Real in Boca Raton during the month of January in support of the fight against breast cancer. Route 1 is Palm Tran's busiest route, providing more than 9,200 average trips on a weekday.
In addition to the service on Palm Tran routes, the bus will also be staged at the Komen South Florida Race for the Cure in downtown West Palm Beach on Jan. 25.
For this partnership, Palm Tran provided the bus while the cost of the bus wrap was funded by the Susan G. Komen South Florida Affiliate and Lamar Advertising. This is the second year the agencies have collaborated to create awareness for breast cancer using transit.