Digital Signage Expo (DSE)

Digital Signage Expo Opens Call for 2014 Content Awards Nominations, Adds New Category, Sets Oct. 4 Deadline

Digital Signage Expo (DSE) is now accepting nominations for its 11th Annual Content Awards.

New for 2014, DSE has added a professional and personal services category to differentiate services provided by banks, insurance companies, accounting firms, brokerages, and salons from the general retail category.

To qualify, nominees must have a new or current digital signage or interactive technology program installed between Nov. 1, 2012, and Nov. 1, 2013. Submissions deadline is Oct. 4.

Nominations will be evaluated by a panel of independent judges on the basis of:

• Creative Relevance — The extent to which content demonstrates new or unique creative design and delivers compelling relevance to the intended audience.
• Production Quality — The extent to which the overall appearance and impact of the content meet or exceeds standards for quality production.
• Intended Mission — The extent to which the content quantitatively accomplished its intended mission (i.e., increased brand awareness, informed or directed customers or visitors, increased or expanded existing revenue).

The 5th Annual Apex & Content Awards Dinner will be held 7 p.m. to 9 p.m., Feb. 12 in Las Vegas on the opening night of DSE 2014.

Richard Lebovitz, editorial director of Exponation, LLC, who oversees the awards judging, said “DSE’s Content Awards honor innovative and compelling content, whether a one-way communication, or interactive.” He pointed out that “The judges will be looking for content created for digital signage and digital out-of-home, including both ad-supported and non-ad supported digital place-based networks, that is as engaging as the technology running behind it is seamless and transparent.”