The Fort Worth Transportation Authority (The T) has been honored with five 2012 AdWheel Awards from the American Public Transportation Association (APTA) for its marketing and communications campaigns developed in partnership with their agency of record, Fort Worth-based ad/PR firm, Concussion. Each year, APTA recognizes public transportation systems and APTA business members across the nation with AdWheel Awards for excellence in advertising, communications, marketing and promotion.
More than 500 entries competed in this year’s AdWheel Awards program in the five categories of Print Media, Electronic Media, Campaign, Social Media and Special Event. First Place honors were awarded in various subcategories for each of the four groups, based on system size. Grand Award winners were chosen from those First Place Award winners in each group.
The T won the Social Media Grand Award for its Facebook page (VISIT HERE) in the group category of “Public Transportation Systems with 4-20 Million Annual Passenger Trips.” The T’s Facebook page has nearly 2,000 “likes” and is designed to promote transit through social networking while providing valuable information to its followers.
In the same group category, The T received five First Place Awards in the Print Media, Social Media and Special Event Award categories. First Place Print Awards include The T’s “Year in Review” brochure campaign, a direct mail piece titled “Transport Yourself,” and its “The T Rider News” newsletter. The T also won the First Place Social Media Award for its Facebook page, as well as the First Place Special Event Award for its “Spur Launch” promotional campaign, an event designed to promote transit service and increase ridership.
“AdWheel Award recipients are creative, imaginative leaders who set the bar for extraordinary public transit communications,” said APTA president and CEO Michael Melaniphy. “We celebrate their remarkable ability to create engaging materials and messages to advance public transportation.”
For more information about the APTA and for a complete list of the AdWheel Award winners, visit http://188.8.131.52/adwheel2012/index.html.