Digital Signage Federation

Digital Signage Connection Fall Webinar Series Adds “Secrets to Designing & Evangelizing Your Digital Signage Project”

Digital Signage Connection (DSC), the news and information portal launched by Digital Signage Expo, will present a new fall webinar on Thursday, November 29.

Mike Hiatt, president of Dynamic Retailing LLC, will present the free hour-long session during which he will discuss how to use proper research methodologies to design, substantiate and advance a digital signage project with your customer base and secure buy-in from executive management.

Session attendees will learn:

  1. To better understand the differences between a proof of concept and a pilot test.
  2. How to leverage the three steps of customer adoption: positive experience, user anticipation and established habit.
  3. How to build network architecture that will last into the future.

Richard Lebovitz, educational and editorial director for Exponation LLC, which produces DSE, said, “Research is a powerful planning tool because it can save dollars and missteps in execution; plus, when combined with pilot test results, it can help create the justification that management requires to move a project forward. Mike’s hands-on experience in planning, preparation, design and execution will provide insights helpful to anyone tasked with similar project responsibilities.”

The free November 29 webcast presentation is scheduled for 2 p.m. EST. Attendees can register online at: