Roush CleanTech unveiled a new iPad app. The new app, developed by Fluxco Interactive, is a B2B application designed to display product details, demonstrate cost and emissions savings when converting to a propane autogas fuel system, and share these results via email — on the spot.
"This iPad app was tailored to the exact needs of our sales team, and the impact has been immediate," said Brian Carney, director of marketing for Roush CleanTech. "Having a customizable cost/benefit analysis tool on the trade show floor has impressed our potential customers and gets us from brand awareness to purchase consideration much more quickly than ever before."
Coupled with Fluxco's creative and technical know-how, Roush CleanTech is also able to update product information and calculator values through a custom remote Web interface, ensuring that every member of the sales team is equipped with up-to-date and consistent sales materials.
"Mobile devices have become an integral part of the way we do business," says Erik Castro, accounts director at Fluxco Interactive.
With a background in mobile strategy consulting, Castro is intimately familiar with mobile trends and mobile use. "Mobile has changed the way consumers interact with retailers; we are now beginning to see this change carry over into B2B interactions."
Castro also says, “A native app was chosen over a web app due to the nature of presenting at a trade show — Internet connections can be, at best, spotty in these types of environments. Either the venue will charge the exhibitor $1000s for access, or the cellular networks will be overloaded with many 1000s of attendees/exhibitors in one place.”
“With a native app, the Roush CleanTech sales staff has full confidence knowing their go-to sales tool will work.”
The Roush CleanTech Savings Calculator App is available on iTunes.