Danish Rail Operator DSB Increases Profitability and Passenger Numbers with Free Internet and Infotainment on Trains

Free internet pays

The free broadband internet is also clearly something the public appreciates on train journeys. 0ver 5,000 new users are joining each week, and demand is expected to rise as passengers increasingly seek broadband access for their laptops and smartphones. And thanks to a modest amount of discreet third-party advertising on the portal, the service gets a financial supplement, he added.

Improved security is another benefit of the new wireless system. Trains can be tracked to see where exactly they are. Even passengers are under increased scrutiny after recent anti-terrorism measures have given new powers to the police for access to information about internet data and passenger movements, if required. Continuous connectivity to the internet makes this a reality.

Project plans

The new internet system for the entire DSB S-trains fleet was rolled-out in just under five months, going live during the summer of 2012. The next step involves the continued development of content for the screens and onboard portal, not to mention keeping check on the rising demands for bandwidth.