"The Ecopia line is Bridgestone's answer to the bottom line demands of fleets and drivers who want to reduce their total cost of tire ownership and meet the growing demands for more environmentally-friendly solutions," Damon said. "We're proud to offer a solution that helps our customers lower costs over the life of the tire, and gives them greener returns along the way."
* Based on rolling resistance and field mileage tests, Bridgestone Ecopia and Bandag FuelTech are our most fuel-efficient and lowest total cost of ownership tire and retread solutions. Combining proprietary low rolling resistance technology with the industry's most retreadable casing, Ecopia and FuelTech can help reduce fuel use and extend tire life for lower costs and greener returns, when compared to other Bridgestone tires.
** The Bridgestone R283 Ecopia, M710 Ecopia, and R197 Ecopia, in size 295/75R22.5, were compared to the equivalent size of Goodyear G399, LHS FM, G305 AT LHD FM, and G316 LHT FM and the equivalent size of Michelin XZA3+, XDA Energy, and XTA Energy. Results obtained from third party laboratory SAE J1269 rolling resistance test.