Popular Urban Navigation Site HopStop Expands to 57 Global Markets

“HopStop has a very passionate customer base, and we’re dedicated to providing a scalable platform that helps them easily get from point A to point B. Responding to what we’ve consistently heard from our users, these new tools offer them more control over their navigation experience, new markets to explore, and easy access to the most relevant, local information,” said Joe Meyer, CEO of HopStop. “With 72 percent of HopStop visitors using the service within 24 hours of their last visit, we’ve expanded the functionality and features of our platform to create even higher value and engagement for current and new users alike. Advertisers will also have more ways to connect with HopStop’s active, savvy users through highly geo-targeted ad campaigns that contain locally relevant messages and offers based on their specific travel plans and whereabouts.”

Based on extensive user feedback, HopStop has expanded its existing routing platform with new navigational tools to offer users additional modes of transportation, customized content based on their location, enhanced search functionality, and social tools for increased utility.

More Transportation Options

Through a partnership with Hertz, HopStop users can now select hourly car rental as a preferred mode of local transportation in addition to bicycle, bus only, subway/rail only, subway/rail or bus, taxi and walking. HopStop users will be able to access customized walking directions to and from the nearest Hertz car sharing location to reserve and pick up their vehicle and also receive round-trip driving directions integrated within the search result for a complete, door-to-door navigational experience. Taxi directions now include accurate time and fare estimates, as well as discounted, real-time black car bookings powered by Limos.com.

“Hertz wants to help everyone enjoy the benefits of car sharing when planning their next trip, and now all HopStop users will have seamless access to our service, all within a navigation service they’ve come to know and trust,” said Bob Stuart, senior vice president global sales, Hertz. “By partnering with HopStop, we will also launch a unique advertising program to engage HopStop’s audience of on-the-go urbanites who gain the most from hourly car services.”

City-Specific Content

Introducing local time and weather information for each U.S. market, HopStop will also offer users easy access to locally-relevant content, including popular places based on its search data, reviews of the best nearby businesses on Yelp, daily deals powered by Groupon, and events provided by Zvents. Through integrations with these leading services, HopStop has created a robust local experience for users of its transit-routing service.

“HopStop has always done a great job of helping people navigate a city and we’re excited they are using our API to integrate Yelp content into their user experience,” said Geoff Donaker, COO Yelp. “Routing your way across town can turn into a real urban adventure if you have Yelp reviews to highlight great businesses and local spots along the way.”