Aaron Weinstein has three decades of experience helping transit agencies take an honest look at pain points riders talk about and put in place solutions that are responsive to rider needs. Most recently, as LA Metro's first executive officer for customer experience, Weinstein created the most comprehensive Customer Experience program in the United States. Weinstein worked across the organization to develop CX Action Plans that put into place more than 100 initiatives and $200 million in investments to improve the experience for Metro riders. The CX Program also included Key Experience Indicators (KEI's), a User Experience (UX) Testing Policy for new products, and a customer-centric culture initiative.