On March 17, Clear Channel Outdoor Americas (CCOA), outlined its digital media makeover of Chicago’s iconic commuter hub. The media provider for business and community partner messaging via the 500 W. Madison atrium and portal access to Metra's Ogilvie Transportation Center said the new digital transit media displays are set for completion in April. Several local brands and non-profits are set to have their media be first on the new displays, which will engage with approximately 200,000 rail commuters from the Chicago suburbs who visit the city daily.
"Brands and non-profits alike are tapping into the power of digital transit media in meaningful and measurable ways, and this new media allows them to drive audience engagement with dynamic creative which they can see, touch and share on social media," said Chris Pezzello, president, Clear Channel Outdoor – Chicago. "We believe in the strength of the business environment here in the greater Chicagoland area and throughout our suburbs. We invested in this digital media transformation to boost brands and our non-profit partners as they use our displays to reach consumers in contextually relevant ways throughout their daily journeys."
The integration of the new digital displays into 500 W. Madison will allow local businesses to drive campaigns that matter to consumers, residents and visitors to Chicago. These displays give advertisers access to an audience with extended dwell time in a transportation hub.
Sitting in the epicenter of Chicago's busiest business corridor, this new installation mirrors the professional consumer base traversing through this commuter portal daily. The digital media makeover includes 42 digital displays in Accenture Tower—500 W. Madison, Chicago's largest commuter portal connecting to one of the busiest rail stations in North America.
A longtime media partner to local Chicago businesses and non-profits, Clear Channel Outdoor has been a reworked transit media programs for entities such as Port Authority of New York & New Jersey, Chicago Department of Aviation and Boston South Station, among others.
The Chicago region is one of CCOA's largest markets where the company's footprint and vast array of OOH media displays and formats reach 81 percent of the DMA 18+ population monthly (Source: 2023 Geopath).
In addition, CCOA is helping brands to connect with their consumers as they drive, walk or fly, including through CCO's displays at Chicago's O'Hare International Airport, where CCO holds the exclusive sales contract for in-airport advertising and where passenger counts top seven million monthly.