Creative Bus Sales will now be known as Model 1 Commercial Vehicles. The company says that nothing has changed in their leadership or the direction of focus of its brand.
The choice to become Model 1 was made in light of the industry's marketplace changing and growing. The new name and brand identity reflects the evolution to include not only bus sales, but also distribution, service, financing and insurance for a variety of internal combustion, alternative fuel and electric commercial vehicles.
The Model 1 name represents creativity, continuous improvement and going first – all qualities that the company has identified with for decades. The company's goal is to help drive the transit industry into the future by normalizing alternative fuel fleets and exploring manufacturer collaborations.
“For more than 40 years, we’ve been Creative Bus Sales. The move to Model 1 is a significant decision for us,” said Tony Matijevich, president at Model 1. “We’ve always had an appetite and ability to pioneer new spaces. Our goal is to lead the industry into what’s next – solving transportation issues with visionary thinking. Moving forward for us means welcoming the future. We’re the same team with a new generation of leaders, and I'm excited to see how the team embodies our company’s purpose: To go first.”
Model 1 represents more than 20 bus, full-size van and electric vehicle manufacturers across the country. The new brand identity and name will be rolled out across all of the company's locations and communication channels in the coming weeks.
