Wi-Fi can also be folded into a transit brand’s complete overhaul, as was the case for Greyhound. The company aimed to redefine the experience of interstate bus rides. Revitalization of the Greyhound fleet was step one; extra leg room, LED lighting and electrical outlets were some of the improvements made, along with the installation of Wi-Fi on more than 800 buses. Since installation in 2010, Greyhound passengers have enjoyed more than 4 million online sessions thanks to the reliable Wi-Fi system.
The Santa Clara VTA also added Wi-Fi on its Express Buses as part of a rebranding that included reading lights, luggage racks and reclining seats.
As passengers come to expect Wi-Fi on all forms of transportation, it will be increasingly difficult for non-wired transit agencies to compete for ridership. Fortunately, there are several financial routes mass transit agencies can take when it comes to funding mobile Wi-Fi.