Taking Mobile Digital Signage to a New Level

Wouldn’t it be great to watch real news, sports and live programming while on your commute to and from work? Never having to miss an episode of your favorite show or footage of the latest sporting, world or local news event happening in your community right now?  Well now it is possible. In the Spring of 2009, Harris Corporation, in partnership with WRAL in Raleigh, N.C.,  and LG Electronics, launched the first over-the-air broadcast of mobile DTV to the general public broadcasting to a fleet of 20 public transit buses in the city. Using Harris Corporation’s MPH system to simulcast WRAL’s live channel,  and mobile DTV receivers and Harris Infocaster Digital Signage systems installed on the buses, the live mobile broadcast, mobile digital signage solution was airing in Raleigh. On the buses, Harris Infocaster Digital Signage systems were broadcasting the live WRAL feed to two LG flat screen TVs, surrounded by other, monetizable content, such as sponsored Dopplar weather data, news tickers, public safety announcements and other local advertising. All of the content that surrounded the live broadcast was updated in real-time using a cellular data network. This mobile DTV and digital signage deployment enables the city of Raleigh to provide an engaging and unique service to its passengers, a new vehicle for displaying public safety alerts as needed, while also providing a new source of content monetization and local advertising that did not exist in the past. Learn more about this exciting new Digital Signage implementation at the Digital Signage Expo at the Las Vegas Convention Center. I will be hosting a Lunch and Learn Session from 11:30 – 12:30 on February 23  titled "Transportation: Buses, Taxis and Trains — Putting Digital Signs in a Mobile Environment." Denise MacDonell is the general manager, Digital Signage, for Harris Corp.