Marchetta and Mitch explained that the program not only helps get attendees to the event, it helps market the venue itself. Marchetta said, “I use this as a tool when I’m marketing the venue. When we’re talking to artists, when we’re talking to Jimmy Buffet or a background band, I’m always pushing about this.
“We’re in a super competitive market so there are tons of options out there so I talk about centrally located, downtown Phoenix, and this light rail program that’s a huge benefit for your program.” He stressed, “It’s beneficial to us on multiple levels.”
Foose explained that the program has also had operational benefits, such as streamlined boarding. People already have their pass – their ticket. “They’re not waiting at a ticket machine to buy their ticket.” And, she said it’s an easy checks and balances from a security inspection perspective because they’re looking for a uniform ticket.
She also said of the partnership, “Not all venues have this same affinity for the downtown and the customer experience from start to finish and it’s just been a great partnership. We feel very lucky to have the partner that we do in the U.S. Airways Center.”
Marchetta reiterated, “It was a pretty easy arrangement.”