Bringing Digital Signage to the Subway in Brazil
In Sao Paulo, Brazil, the Band Outernet, a company belonging to Grupo Bandeirantes Radio and Television and focused on media digital out-of-home solutions, set up a system that allows one to update content in real time on the subway.
Lyzbeth Cronembold is a DSE 2013 speaker presenter in the "Digital Signage 360: A Global Perspective" half day pre-conference session on Tuesday, 2/26. For more information, visit www.DSEnow.com
Cronembold is an IT executive with experience in telecom, IT services, media OOH, digital TV and Internet. A professional focused on business development and strategic alliances in the field of IT technology, she has been responsible for two start-ups in the ISP market. She also worked at Portugal Telecom Group for five years, and in April 2007, she was a member of the Technical Exchange between Brazil and Japan for the deployment of digital TV in Brazil. Since 2010, Cronembold has served as director of technology and operations at DOOH Band Outernet, a company belonging to the group Bandeirantes Radio and Television. She has been responsible for the start-up and expansion of mobile digital out-of-home technology (MDOOH) technology in public transport in the cities of Sao Paulo, Rio de Janeiro, Porto Alegre and Brasilia.
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