As a transit planner in a small urban system, Gregg Schildberger’s duties are extremely broad, ranging from college liaison to technology specialist, from marketing manager to detour creator. During Schildberger’s tenure, system ridership has increased by 73 percent.
He has administered a complete marketing rebranding, including the design of a new logo and bus stop sign, adoption of a unified name, implementation of marketing guidelines and consistent branding. Schildberger creates the annual marketing plans and has forged substantial trade agreements with local television, radio and professional sports teams. In 2011, two of the campaigns he had a part in creating won first place national advertising awards from the American Public Transportation Association.
Serving as the liaison to the city’s major university, Schildberger has developed strong ties with administrators, faculty members and student leaders and as a result of all efforts, university ridership has increased by 103 percent during his tenure.
Schildberger has also developed a training program/partnership with the local hospital to encourage its employees to use transit and alleviate parking shortages and membership in the program has increased 400 percent.
MATBUS hosted its first national APTA conference in June and, in addition to planning the local events surrounding it, Schildberger was successful at raising $20,000 in private donations to defray all costs for the organization.
“... I love the variety of the work and the wide array of people you meet along the journey ... I also love working with area youth to promote transit ridership and letting them know just how easy riding MATBUS can be ... In the future, it is my sincere hope that the value of transit will become even more evident to our nation’s political leaders, and that realization translates into more substantial and sustained funding ...”