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“The only cost that we had was to print the passes, everything else was basically done on a trade and it’s worked beautifully.”

She says the agency simply placed the order in at the printer to print on the back of its passes, handed them off to the maintenance department and maintenance put them in the farebox.

And after doing this, it not only plans on potential revenue generation, but more partnering with the county, as well. Promoting a positive message for the county and reaching an audience the county might not normally reach creates a team effort it wants to continue to promote.

Regarding the census partnership, Finke says, “It helps the county, it helps us, it’s been a great message to be partnering with them. This is a very strong partnership group.”