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Do these mobile developments provide the business with a great marketing gimmick that can be used to excite our customers or does this technology have any real business substance that will help improve our operational and financial performance. There is a lot of confusion in the market place over the benefits and roles that mobile has to play in the future of transport businesses and if it something that will give a tangible return on investment. This whitepaper covers the real-term benefits of implementing a mobile strategy within an agency’s Finance, Operations and Marketing/Advertising departments.