Uses of Social Media in Public Transportation

June 18, 2012
TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.

This report explores the use of social media among transit agencies and documents successful practices in the United States and Canada. It features details on successful practices, challenges and lessons learned in social media use. It includes an overview of social media, how agencies are using it, barriers to its use, and case examples from Bay Area Rapid Transit, Dallas Area Rapid Transit, Lehigh and Northampton Transportation Authority, Metropolitan Transportation Authority, Mountain Line and TransLink.