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NFL Game Plan Includes Vehicle Tracking

 

Investor's Business Daily


FLORIDA - Big Brother has joined the Indianapolis Colts and New Orleans Saints at this year's Super Bowl.

A team from US Fleet Tracking, a privately held Oklahoma City-based company, is once again taking a page from George Orwell's "1984" epic and monitoring every vehicle used by the teams and NFL personnel in the Miami metro area for Super Bowl XLIV on Sunday.

This is the fourth consecutive year the National Football League has hired US Fleet to track its vehicles. The company uses banks of TVs and PCs set up in various office locations on the routes the vehicles take between the stadium and the team's hotels, and anywhere else any NFL folks officially go. NFL security personnel as well as US Fleet employees watch the monitors.

For this year's big game, US Fleet has revamped its system to keep closer tabs on the whereabouts of even the game's biggest stars -- and thus most elusive players -- such as the Saints' Reggie Bush and the Colts' Peyton Manning, says Jerry Hunter, US Fleet's chief executive.

"Our system as a whole is much faster," Hunter said. "We have upgraded with some new equipment and we have also redeveloped our mapping, so our system is roughly eight times faster." That means the system "refreshes" faster, for more constant tracking.

The US Fleet system lets the NFL track the whereabouts of some 150 NFL vehicles -- ranging from buses, trucks and cars -- in use during the two weeks leading up to the big game. That's up from the 100 vehicles last year.

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