The surfer who catches Miami Beach waves by catching the bus with his EASY Card swept all three rounds to earn a total of $8,500 in prize money from the sponsor, Cubic Transportations Systems, which awarded a total of $13,000 to winners. The social media-based contest was open to users of the Atlanta Breeze Card, Los Angeles Tap Card, Miami/South Florida Easy Card and Minneapolis Go-To Card.
Morgan Crossley's video received nearly 1,100 votes in the final round of voting on YouTube which concluded on Dec. 14th, 2011. The final round featured seven contestant videos and had 2,765 votes and 8,021 views.
"I Heart My Card" gave the public a creative platform express how their transit card makes travel and their lives and easier and more enjoyable. The contest generated nearly 30,000 views.
"We chose the idea of a video contest and social media promotion to tap the enthusiasm young people have for public transit and new forms of payment, like contactless and mobile," said Matt Cole, senior vice president, strategy and business development for Cubic. "Whether they focused on the economic, environmental or convenience benefits, the common theme in all these videos was public transit makes these people's lives better."