Manly Fast Ferry, the fastest way to travel between Manly and Sydney CBD, have announced the launch of a new mobile ticketing service, My Fast Ferry, removing the need for passengers to wait in line to buy a ticket, or top up a smartcard. Passengers can download the free Android or Apple app and turn their phone into both ticket machine and ticket.
Passengers pay in the My Fast Ferry app using credit or debit cards, the ticket is then displayed on screen as a dynamic and encrypted 2D barcode and animated digital watermark. Following purchase, passengers activate their ticket, get their ticket scanned before boarding, or simply show the ticket to a member of the Manly Fast Ferry team. The new app also enables the purchase of food and drink onboard at the fast ferry bar.
Manly Fast Ferry are using the market leading Justride Platform from Masabi, already in use with over 30 transport operators around the globe, including major cities such as New York, London, Las Vegas, Los Angeles, Boston and in countries such as France and the Netherlands. The same service is also in Pilot with the South Australian Government in Adelaide. Manly Fast Ferry and Masabi are working with The Commonwealth Bank of Australia, who are providing payment gateway services and will be the acquiring bank for the deployment.
Along with the mobile ticketing app, Masabi are deploying the Inspect Handheld App, enabling Manly Fast Ferry staff to scan the mobile barcode tickets in under a second. This follows successful Inspect Handheld App deployments across the UK Rail network and in cities such as LA, Athens and New York.
“At Manly Fast Ferry we are focused on delivering the best possible experience for our passengers,” said Richard Ford of Manly Fast Ferry. “This cutting edge technology will result in less queues and an improved customer experience for everyone and we’re delighted to be the first operator in Australia to launch it”
“Manly Fast Ferry are leading the way in the Australian market in delivering an enhanced experience for their passengers.” said Brian Zanghi CEO of Masabi. “We’re delighted to be working with such an innovative and forward thinking operator and the first in Australia to launch Justride.”
