Outfront Media Inc. has announced that over 1,000 brands have used the Outfront Mobile Network. Outfront's customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences.
The Outfront Mobile Network, launched in November 2015 as a product on the ON Smart Media platform, highlights OOH's effectiveness and reinforces the reach and power of each medium.
"Our world is now driven by mobile. The convergence of out-of-home and mobile advertising is organic," said Andy Sriubas, EVP, strategic planning & development, Outfront Media. "Location-based mobile solutions like the Outfront Mobile Network help reinforce an advertiser's message, seamlessly bridging the gap between the physical and online world. Out-of-home is a great primer for mobile advertising while associated mobile interactions bring-to-light the effectiveness of billboards and transit campaigns."
Brand innovators, including branches of Planet Fitness and Nissan, have utilized Outfront's Mobile Network. Regional advertisers have also seen tremendous benefits in utilizing the Mobile Network, including Fibre Federal, which reported an average loan closure increase of 80 percent, and Sky Zone Trampoline Park, which reported its strongest month of sign-ups to date while using Outfront's Mobile Network.*
"The synergies between out of home and mobile advertising are natural, and we've been using the strategy to amplify our campaigns and reiterate messaging," said Major K. Kendall Mathews, director of the Salvation Army ARC in St. Louis, Missouri. "By adding the Outfront Mobile Network to our media plan, we received solid, measurable results. Our mobile push helped maximize our out-of-home efforts and we continue to use the tactic today."
