A digital make-over for coach operator Greyhound has won the consumer services prize at this year’s BIMA awards. The transformation project, carried out by London-based online marketing agency Realise, included a complete overhaul of the company’s website and mobile app.
Greyhound commissioned the work to capitalize on digital platforms by boosting travel frequency among existing passengers while also increasing new customers.
Since launching the improved eCommerce capabilities, alongside the refreshed branding, Greyhound has seen significant growth from its digital channels.
Greyhound vice president Todd Koch said, “We invested a huge amount of energy into making an interface that really works for our customers. We believe all our passengers, both new and existing, deserve a best-in-class digital experience to further enhance their overall journey with Greyhound.
“The end result, created through our partnership with Realise, truly reflected that vision. We’re naturally delighted that the project was recognized by BIMA.”
Fiona Proudler, managing director at Realise said, “We are extremely proud to be recognized by BIMA as we continue to deliver a program of digital transformation for Greyhound. It has been great to see our digital strategy implemented and delivering results for such a prestigious American brand.”
