The Transit Joint Powers Authority for Merced County (TJPAMC) has selected Lost Art Communications LLC (Lost Art) to serve as their Transit Marketing Services contractor, effective July 1, 2016. The contract has a base term of three years with options for additional years.
“The whole Lost Art Team is very excited to be partnering with TJPAMC for these services,” said Lost Art’s Principal & Founder, Brian Sullivan. “We are very proud that we have been entrusted to promote The Bus and all its many benefits to the community. We are especially looking forward to implementing some very creative campaigns that underscore the importance of The Bus throughout Merced County and all the communities it serves.”
The Lost Art Team, which was selected unanimously as the result of TJPAMC’s competitive proposal process, includes Clovis-based Digital Attic, providing video, audio, and graphic design services, and Merced-based Kramer Translations, providing Spanish and other translation services.
“With more than 26 years of experience in transit marketing and communications, it was easy for our evaluation committee to select Brian and the Lost Art Team,” said Rich Green, transit manager. “His knowledge and understanding of the transit audience, as well as decades of best practices will help The Bus better engage our communities to help build and maintain ridership over the next several years.”
The Bus is the single public transit service provider for all of Merced County, CA. It is administered by TJPAMC and managed by the Merced County Association of Governments (MCAG).
