MultimediaLED launched Digital Bus King in cities throughout the United States.
“The Digital Bus King will allow transit systems to strategically use the advertising revenue to increase routes, increase salaries for drivers and technicians and hopefully keep transit costs down for riders,” said Robert Wickstrom of California Outdoor, a media placement company based in Southern California.
In March, the Digital Bus King was installed on buses in South Carolina and California. In April, the University of California Irvine installed the Digital Bus King on a Hydrogen Fuel Cell Bus and the Antelope Valley Transit Authority (AVTA) in Lancaster, California inaugurated the Digital Bus King in their system.
