Reed Expanding Aluminum  Brand to U.S.

March 6, 2015

A U.S. version of Germany’s Aluminium  will be launched in Fall in Detroit by Reed Exhibitions.

Reed said Aluminum  USA will debut Nov. 11-12,  at the refurbished and upgraded Cobo Center in Detroit, the historic home of the U.S. auto industry, which is a major consumer of aluminum.

The U.S. market is the aluminum industry’s third-largest global market with total industry sales of $35 billion. Overall growth reached 30 percent during the last five years, according to IBISWorld Industry Report, July 2014. Key growth sectors include automotive and aerospace. In the automotive sector alone, the demand for aluminum in the U.S. increased by 22.1 percent last year.

“The aluminum industry in the United States is all set for further growth,” said Michael Köhler, event director, Reed Exhibitions Deutschland GmbH and brand manager of Aluminium  Global. “All indicators – key production figures, processing quantities and planned capacity increases – make it clear that demand will continue to grow rapidly in future.”

Reed said about 80 to 100 exhibitors and 2,000 attendees were expected at the first edition of the biennial show. The Aluminum Association is a partner.

Reed Exhibitions Deutschland GmbH
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