Digital Signage Expo (DSE) announced Dec. 11 that its four-part Digital Signage Seminar Program at DSE 2015 designed specifically for digital out-of-home network operators will include an hour-long session titled, “How to Think About a Mobile Out-of-Home Strategy.”
Mark Boidman, Managing Director, Peter J. Solomon Company, will moderate a panel featuring Josh Kruter, Clear Channel Outdoor; Cam Milne, Pattison Onestop; and Stephen Randall, Monster Media and focusing on the way in which mobile is integrated in each of their respective company strategies to provide a greater ROI.
DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of interesting insights, including the following sampling of responses:
DSE Advisory Board member Scott Bell, president and founder of Bell Media said, “Mobile and out-of-home are finding great ways to work together to generate trackable, measurable results.”
DSE Advisory Board member Greg Taylor, chief revenue officer, Billups Worldwide said, “Incorporating a mobile OOH strategy is most appropriate in situations where the brand needs to communicate more detail than what can be typically conveyed in standard OOH display, or where there is an opportunity to drive consumers to retail locations or engage with a location specific coupon or message.”
DSE Advisory Board member Christina Radigan, director, marketing and communications, Outdoor Media Group/Outdoor Media Alliance said, “Traditional out-of-home (OOH) and digital OOH (DOOH), including digital signage (DS), are well positioned for mobile integration. In fact, a recent global OOH study by the Future Foundation on behalf of FEPE International revealed that more than 60 percent of urban consumers say they have used their smartphones after seeing DOOH advertising.”
