Digital Signage Expo will present an all new immersive four-part Digital Signage Fundamentals Seminar Program, designed specifically to prepare those investing for the first-time to deal with initial planning, investment substantiation, and execution challenges.
The Digital Signage Fundamentals Seminar Program, to be presented at the Sands Expo & Convention Center in Las Vegas, Feb. 12-13, is part of DSE’s seven-track Educational Conference and is designed specifically for those DOOH network operators of both revenue- and non-revenue generating systems, digital signage (DS) end-users, and systems integrators and installers who are relatively new to the industry. This educational track is intended to provide an introduction to the DS industry with emphasis on the conference theme, Achieving Digital Signage ROI Success.
Topics to be covered include:
- What You’re Afraid to Ask…but Need to Know
- Articulating Objectives & Realizing Tangible ROI: Point/Counterpoint
- Fundamentals of Digital Signage Content
- How to Navigate a Successful RFI/RFP Process…in 100 Steps or Less
Instruction will consist of “how to” and “need to know” presentations and interactive discussions that are easy to understand and immediately applicable. Each session will be led by professionals who will be sharing hard-earned experience and come from a variety of disciplines within DOOH Networks, as well as end-users from the retail and advertising agency fields, along with knowledgeable industry consultants and technology providers.
Richard Lebovitz, educational director for Exponation LLC, which produces DSE, said, “The DS Fundamentals Track is targeted primarily at attendees who come to DSE to learn how to get started,” but he acknowledged that, “it is a track that also remains popular with repeat attendees who want to revisit some of the basics from time to time.”
For industry newcomers who want to fully immerse themselves in digital signage, DSE 2014 offers the full day digital signage certified expert (DSCE) course in both English and Spanish.