Digital Signage Expo (DSE) has opened registration for its 11th event Feb. 11-13, 2014, at the Sands Expo & Convention Center, Las Vegas, themed, “Achieving Digital Signage ROI Success.”
The theme will play a large role in almost every one of the seven DSE 2014 educational seminar tracks, with speakers expanding upon the different ways that return on investment (ROI) and return on objective (ROO) impact decision-making, with forward-looking perspectives on the industry.
“In order to substantiate investment in digital signage and interactive technologies, companies want to know what benefits they can realize from their investment. However, there are different methods to calculating a return because individual project goals, venue environments, and target audiences are unique to each situation. That’s why DSE’s 2014 educational offerings will help attendees focus on ROI and ROO at each step, beginning with the importance of planning and goal setting,” said Richard Lebovitz, educational and editorial director for Exponation LLC, which produces DSE.
Attendees will be able to choose from 28 general conference and seminar programs presented by an outstanding faculty of peer professionals and industry specialists. DSE’s educational oversight committee reviewed scores of proposals and selected the most relevant and timely topics that will be presented at DSE 2014 in the following tracks:
• Digital signage fundamentals
• Interactive technology
• Digital out-of-home networks
• Hardware, software and connectivity
• Network design, management and operations
• Content university
• Special interest
Four new full day pre-show conferences for a total of nine to be presented on Feb. 11.
In addition to the seminar curriculum, DSE 2014 will feature 11 pre- and post-show programs, 14 free on-floor workshops, 60 of the popular “Industry Vertical Roundtable Discussion Groups,” and a program of study to ensure certification renewal in cooperation with the Digital Signage Experts Group.