NFC Forum

MA: Near Field Communication Forum Announces Paula Hunter as New Executive Director

The NFC Forum announced Paula Hunter has been named the organization’s new executive director.

Elected by a vote of the NFC Forum Board of Directors, Hunter comes to the organization with more than 18 years of leadership experience in technology association management, marketing, operations and business development. Her career includes executive roles at the Outercurve Foundation, SEMPO, Open Source Development Labs (OSDL), and UnitedLinux. In these roles, Hunter led global teams and has been a frequent speaker at industry conferences around the world.

As executive director, Hunter presides over the day-to-day affairs of the NFC Forum under the direction of the chairman, officers and board of directors. Her responsibilities include strategic planning and direction, membership development, budgeting, evangelism for the forum and its mission, and outreach to liaison and vertical market partners.

"With hundreds of millions of NFC-enabled devices now reaching the market, the NFC Forum is in an unprecedented position to drive adoption among developers, businesses, and consumers worldwide,” Hunter said. "I am looking forward to helping the NFC Forum continue its leadership role as we enter a new era of market expansion and solution implementation."

Hunter takes the directorship reins from Debbie Arnold, who became NFC Forum dfirector in January 2011, after leading marketing staff efforts since 2006. Prior to that role, Arnold contributed to the development of the NFC Forum as a board alternate representing sponsor member Visa. Arnold has elected to step back from day-to-day management but will continue to play a role in key forum activities.

Under Arnold’s leadership, the NFC Forum has grown to a record 190 member organizations, published several technical specifications, and signed liaison agreements with eight industry associations. Arnold also spearheaded the formation of the NFC Forum Special Interest Groups (SIGs), which focus on NFC solution implementation, interoperability, best practices, and future requirements in key vertical markets and industry segments to drive market adoption.

"The NFC Forum is pleased to welcome Paula Hunter, whose deep experience in nonprofit leadership and business outreach will benefit us greatly," said Koichi Tagawa, chairman of the NFC Forum. "She is the right person to build upon the strong foundation created by our outgoing Director Debbie Arnold, whose outstanding and tireless work in advancing the Forum mission has made us a bigger, more effective, and more focused organization. On behalf of the board of directors and all our members, I would like to thank Debbie Arnold for her outstanding work in advancing the Forum’s mission."