Enterprise has been delivering transportation alternatives right where people live and work since 1957. Forty years later, Enterprise Rent-A-Car trademarked the term Virtual Car, after recognizing the strength and energy of local service, regardless if it is for an hour, a day, a week or longer. This intuitive neighborhood business model – an early example of today’s “collaborative consumption” trend – now features a wide variety of programs, including car rental, car leasing, vanpooling and car sharing.
Even before the 2007 launch of its first car-sharing program, Enterprise provided hourly rentals to customers in large urban markets who rely on mass transit during the week or simply cannot afford to purchase or maintain a vehicle on their own. In fact, Enterprise first launched hourly rentals in Chicago in 2005. Enterprise continues to lead the neighborhood market with both car-rental and car-sharing options, and is renowned for offering affordable, accessible and flexible service in towns and cities of all sizes.
Because car sharing is a natural extension of the local car-rental service that Enterprise pioneered, the Enterprise CarShare team is able to quickly enhance and resize car-sharing fleets based on consumer demand and community needs. Furthermore, the Enterprise team continues to aggressively look for opportunities to expand its car-sharing program on university campuses, corporate complexes and in retail spaces. In addition, Enterprise CarShare is introducing a new national marketing campaign that includes print, digital and social media as well as transit advertising and street teams.
“We understand what it takes to run a successful and sustainable car-rental operation in a highly competitive marketplace,” Johnson noted. “With Enterprise’s industry leadership and strength, IGO will be able to quickly ramp up with a newer and larger fleet while still retaining its values and personnel. This will mean even greater levels of customer satisfaction in terms of accessibility, pricing and vehicle options.”
Enterprise currently operates almost twice as many locations as its nearest U.S. competitor, with more than 5,500 offices located within 15 miles of 90 percent of the U.S. population.
“That means acquisitions like PhillyCarShare, Mint and now IGO are fully aligned with our grassroots legacy, sense of community and leadership role in serving as a sustainable transportation provider,” Johnson stated.