New Welcome Centers at Border and Interstate Crossings: The centers will serve as hubs of information about the State’s tourism assets and attractions. New signs showcasing local attractions will also be strategically placed at these border and interstate crossings.
New Taste NY Marketing Efforts: As announced today, Taste NY products will be sold at strategically located rest stops across the State. The Governor also announced there will be a Taste NY Tent at this year’s PGA tournament in Rochester, selling and sampling Made in NY products to tournament-goers.
International Tourism Campaign: From Asia to South America: The Governor announced an international tourism campaign – ILOVENY ASIA / ILOVENY SOUTH AMERICA – that will invite people overseas to the Empire State and have a presence in emerging markets such as China and Brazil. There will be NYS representatives in parts of Asia and South America to promote the Empire State as a top travel destination and help plan itineraries.
New Tourism Information for Decision-Makers: Empire State Development will be a clearinghouse for tourism metrics, offering New York’s businesses a place to go for information on how to best market to visitors and attract tourists.
I LOVE NY in Times Square: The Times Square Alliance has agreed to give New York space at the Visitors Center to help market state attractions to the more than 400,000 tourists that pass through Times Square every year.
I LOVE NY LGBT: The Governor announced an I Love NY LGBT niche tourism initiative to market NYS to the LGBT community, which accounts for approximately $70 billion in tourism spending in the U.S. every year.
Today’s summit follows a series of other initiatives spearheaded by Governor Cuomo, including New York Open for Fishing and Hunting, Path Through History, Wine, Beer and Spirits tourism and the Adirondack Challenge, designed to lure new visitors, create new jobs and spotlight the state’s natural beauty and unparalleled attractions.