Aesys announced the appointment of Oliver Wels as the sales and marketing director for
worldwide operations effective March 1. He will be responsible for accelerating the
company’s growth and report directly to founder and CEO Marcello Biava.
Biava said “As a 25 year veteran of the international transportation industry, his deep market
knowledge and extensive experience in business development will be a great asset as we continue to grow the company.”
Wels joins Aesys after seven years at DRI and later Luminator Technology Group, most recently as the vice president of global sales and marketing. From 2005 to 2012, he managed the growth of international revenue from less than 20 million to over 150 million USD. Prior to DRI, Wels held
key positions in sales, marketing, and distribution at Carrier Sütrak, a wholly owned division of Carrier Corporation/United Technologies.
Wels said “I am very excited to join the Aesys organization and the highly skilled teams around
the globe. Aesys has an excellent reputation for true customer value creation and world class
operational excellence, which is unique in the industry.”
Wels holds an MBA degree in general management from Sankt Gallen University in Switzerland
with additional undergraduate studies in business administration.