Southeastern Pennsylvania Transportation Authority (SEPTA)

SEPTA Appoints Bradford New Marketing Director

SEPTA has announced the appointment of Elizabeth Bradford as Director of Marketing in the Authority's Division of Public and Government Affairs.

In her position, Ms. Bradford will be responsible for initiating new programs to improve
ridership and enhance the Authority's image; developing marketing and promotional
strategies to introduce and create awareness of new vehicles, enhanced station amenities
and expanded service; developing the creative approach and design of collateral materials
required for promotional efforts; and coordinating with outside organizations to
maximize promotional efforts beneficial to the Authority. Ms. Bradford's duties will also
involve managing the special event portion of capital programs, including advertising and
public affairs responsibilities, for programs such as SEPTA's New Payment Technology
implementation. This $250 million fare collection system will be the largest marketing
initiative in the Authority's history.

Ms. Bradford joins SEPTA from Harmelin Media, where she was Media Director.
Harmelin, a full-service media planning and buying company located in Bala Cynwyd,
Pa., is one of the largest independent media services companies in the country. At
Harmelin, Ms. Bradford's duties included planning, negotiation, execution and
management of multi-faceted media campaigns for both local and national advertisers
spanning various categories and encompassing all forms media. A 15-year Harmelin
employee, Ms. Bradford was SEPTA's lead media planner and buyer for the last five
years.

Ms. Bradford, whose professional experience also includes Assistant Marketing Manager
for Lenox Collections, a division of Lenox Inc., holds both a Bachelor's of Science in
Marketing and Master's Degree in Business Administration with a concentration in
Marketing from LaSalle University.

She resides in the Queen Village section of Philadelphia with her family.

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