New digital platforms and customer engagement continues to drive content strategies at Cygnus Business Media. Today, the company showcased its newly developed Security Technology Executive (STE) iPad App at Secured Cities Baltimore. Cygnus's digital media group created a robust interactive experience that organizes content, social media tabs, short films, video, images and product information. For viewing, it includes dual axis and natural gesture navigation, and pop up captioning.
In January, Adobe published results of a University of Connecticut study, Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness that measured five categories of engagement including perceived interactivity, perceived engagement, message involvement, attitude towards the ads, and finally, purchase intent. Dr. Alex Wang, lead researcher notes, "Readers are more likely to engage with interactive than static ads, as well as have a more favorable attitude to the ad and greater purchase intent. "
"B2B media continues to evolve in terms of delivery platforms," says Steve Lasky, group publisher and editor-in-chief of STE. "Security Technology Executive's iPad App delivers sound, video, animation and motion graphics that provides our readers with enhanced content engagement and allows our marketers to upgrade brand interactivity."
Security Technology Executive's iPad App's debut is sponsored by Cisco and Verint. Exclusive content is culled from leaders in the security technology field and municipal surveillance experts.
The first complimentary edition of the Security Technology Executive iPad App includes:
• PSIM Takes Flight
Features an exclusive inside look at the New Orleans International Airport's use of a PSIM system, along with a video interview with John M. Lyon, the airport's telecommunications manager. The article also features bonus photos not included in the print edition.
• Securing Multi-Tenant Data Centers
Features two videos: an inside tour of QTS Atlanta Metro Data Center facility and in-depth look at security and technology in one of Google's primary U.S.-based data centers.
• Leveraging IT for Security Success
This article is available only on the iPad App and features an exclusive video interview with the author, security consultant Howard Belfor.
The Security Technology Executive iPad App can be downloaded from the Apple App Store beginning today with featured updates for registered users and new content presented each edition, each month, and on demand.
Launched in 1991, Security Technology Executive has been a leader in the emerging integrated technology market and its applications. Each month 52,000 security, loss prevention, risk, IT and facility executives count on Security Technology Executive's unique perspective on enterprise risk management. STE is the convergence resource for both physical and IT security decision-makers.
Secured Cities is the only conference exclusively focused on municipal video surveillance, specifically designed for the needs of city managers, law enforcement leaders, and systems integrators. Produced by Cygnus, with content developed by the editorial experts in the Cygnus Security Media group, this conference brings together leading representatives from cities, police agencies and government institutions for two-days of learning and networking in Baltimore, Nov. 10-11, to gain new insights and solutions on issues of urban security.