Japan Railways Group (JR) is launching a Hello Kitty-branded Shinkansen.
The new train will be a rebrand of the 500 Series Shinkansen, which runs at speeds of up to 200 mph across the Japanese rail network. The outside of the train will be painted with a unique Hello Kitty livery while the inside will be outfitted with custom appointments in tune with the service.
JR also revealed plans to overhaul the first car on the Hello Kitty train into a fully branded experience that focuses on select regions of Japan, though details on the appointments are still unpublished.
Read the complete article at https://www.forbes.com/sites/grantmartin/2018/03/25/japan-railways-group-unveils-hello-kitty-branded-bullet-train/#5f9b0c761ce5
