CBS Outdoor announced the addition of Miami-Dade Transit's digital screen network to its Metrorail system media portfolio. Spanning 23 stations and featuring 94 screens, these new transit displays deliver messaging to over 1.75 million transit riders per month, including those using the Miami International Airport Station. CBS Outdoor recently launched digital transit advertising networks in New York's Penn Station and in Grand Central Terminal.
The ad displays are positioned on the train platforms, alongside "next train" information screens, which are magnets for riders' attention. The ad content accommodates both video and static digital messages and can include day-parting and messaging relevant to specific days of the week or audiences at select stations.
"The addition of Miami to our expanding digital rail offerings is tremendously exciting," said Phil Stimpson, EVP of CBS Outdoors Display Division. "Not only does it enhance the rider experience by providing important scheduling information, but it also provides an opportunity for advertisers to reach consumers who are on the move, and it provides a new revenue channel for the transit authority."