"In the end, you get more people on the bus, you start to increase ridership, and you get your money back," she said of a discount pass. "If we can figure out a way to help the students get there, then we need to figure out a way to get others on the bus as well."
Riding to work at a fashion accessory store in Stone Road Mall, Susan Lopez, 24, summarized the feelings of many who want both more service and lower fares.
"I just wish this bus would run on the weekends," she said, noting she has to take a detour and transfer downtown to get to work on Fridays and Saturdays.
Since she can't afford a bus pass, Lopez winds up paying the $2.75 cash fare. "I liked it better when it was cheaper," she said, adding only the prohibitive cost of car ownership keeps her on the bus. "Less gas, right?"