Long Range Planning
Thursday, May 31st, 2007Posted by Fred Jandt
Editor, Mass Transit
It’s usually around this time every year that Mass Transit sits down and looks forward to what it is going to do in the next year. We look at the conferences on the horizon, we look at what agencies are making waves in the industry and what topics are button-pushers for our readers.
Looking ahead like that, for me as the editor, gives me a chance to step back and look at everything from a different point of view. Usually, we’re so knee deep in getting the magazine out that we hardly have a chance to stop and look at the big picture.
I wonder how many agencies are like that? When I talked to George Warrington last year for our Dec/Jan cover story, he said you couldn’t let yourself get consumed by the day-to-day clutter of running an agency. And with all of the agencies I travel to, there is a lot of things that can clutter up your day.
Heck, how many times have you sat there at the end of the day with that feeling that you were busy all day, but seemed to get nothing that you planned done? Between meetings and phone calls and discussions with staff members, the day gets eaten up pretty quickly.
How often do we get the chance to really step back and look around at where we are as a company/agency/magazine/industry and where we may go in the next year or so? We all have long range plans. For transit these plans come part and parcel with the job. You can’t run an agency without some sort of plan for the future. But those long term goals can’t be so far out that we lose track of the immediacy of what’s coming around the bend while we balance the future versus the present.
Thinking ahead seems to be anathema in today’s day and age of instant gratification. I want it now has no longer become the tantrum cry of a five-year-old, rather the booming tone of the masses. Everyone is on a limited time span, and they want their new service here and now.
It’s no wonder the fight for transit is so hard — we’ve forgotten what waiting is like.
Thanks for reading the MT Position, updated every Thursday.
